Anaxi is expanding the reach of its Oasis Loyalty program to encompass a broader spectrum of casino operators. While previously limited to casinos utilizing Aristocrat’s CMS system, Oasis now boasts seamless integration capabilities with any casino management system. This breakthrough empowers any casino, irrespective of its existing technological infrastructure, to harness the robust features of Oasis.
What implications does this hold for casinos? It empowers them to leverage Oasis in establishing a unified loyalty program spanning all their properties. Patrons can accrue and redeem rewards at any of these designated locations, conveniently consolidated onto a single card. Furthermore, the system exhibits a high degree of adaptability. Casinos have the autonomy to tailor their rewards programs to cater to diverse player demographics, offering a spectrum of incentives ranging from conventional benefits to distinctive, geographically-targeted rewards.
Anaxi posits that this strategic maneuver will serve as a catalyst for casinos to attract a more extensive customer base and cultivate more captivating and individualized experiences for their clientele.
Throughout the organization, clients will experience advantages and a cohesive incentive program that Anaxi assures will deliver a streamlined interaction.
Regarding streamlined interactions, FanDuel will act as Anaxi’s collaborator in North America, introducing their framework to an entirely fresh demographic.