The prominent gaming company, Betsson, has partnered with the Hellenic Football Federation (HFF) as the title sponsor for the Greek Cup. This strategic alliance, spanning from 2023 to 2026, underscores Betsson’s dedication to fostering athletic endeavors in Greece, particularly significant as the company marks its 60th year.
Ronni Hartvig, Chief Commercial Officer of the Betsson Group, conveyed his excitement, emphasizing their commitment to the Greek market. Echoing this sentiment, Panagiotis Baltakos, President of the HFF, embraced the collaboration, stressing its mutually beneficial impact on the tournament and the organization’s overall standing. This joint effort aims to elevate the Greek Cup’s prestige in the years to come.
This collaboration underscores our commitment to enhancing the HFF tournament, particularly its esteemed cup championships. It provides an opportunity for every competing team to genuinely excel.
This pact marks a substantial advancement in sports wagering partnerships, following closely on Virgin Bet’s current arrangement with the Cheltenham December Gold Cup and their continued backing of the Ayr Gold Cup.