A prominent sports wagering media conglomerate, Better Collective, has purchased sports media enterprise Playmaker HQ. Playmaker commands a vast audience of over 20 million sports enthusiasts across its social media channels, delivering sports content to a staggering half a billion users each month.
The transaction is valued at an impressive $54 million, with Better Collective initially disbursing $15 million upfront. This strategic maneuver enables Better Collective to access Playmaker’s extensive and dedicated user base, particularly in the United States, a market where Better Collective aims to grow its presence.
Playmaker’s Chief Executive Officer, Brandon Harris, views this as a substantial leap forward for the organization. Concurrently, Marc Pedersen, Chief Executive Officer of Better Collective North America, conveyed his enthusiasm regarding the acquisition, emphasizing Playmaker’s remarkable reach among American sports fans, many of whom are unfamiliar with the Better Collective environment.
This acquisition is anticipated to be a resounding success for both entities. Playmaker, already operating profitably, is forecasted to generate over $10 million in revenue by year’s end. The assimilation of Playmaker into Better Collective will be smooth and instantaneous, empowering them to capitalize on each other’s capabilities and knowledge to excel in the sports media and wagering arena.
We were ecstatic to collaborate with the exceptional group at Better Collective to produce outstanding content, encounters, and prospects for sports enthusiasts globally.”
“With Better Collective’s backing and assets, I am certain that our creators will accomplish remarkable feats.”
Playmaker HQ might be centered on North America, but Better Collective’s aspirations in the Americas are much wider. The organization recently designated Terence Gargantini to head their growth into Brazil as their new Brazil Country Director.