A significant contender in the realm of sports wagering and iGaming software, Altenar, has joined forces with Optimove, a prominent CRM marketing solution. This collaboration revolves around leveraging Optimove’s AI-driven suggestion mechanism, Opti-X, to furnish individualized product proposals directly to users.
The objective is straightforward: elevate the online betting encounter. By harnessing Opti-X’s capacity to examine prior actions, comprehend the inclinations of comparable players, and pinpoint trending offerings, Altenar aspires to equip its operator associates with the instruments necessary to maintain player loyalty. This translates to enhanced player retention and heightened engagement – crucial elements for triumph in the fiercely competitive online gaming sphere.
This incorporation is a substantial development for Altenar, solidifying its worldwide footprint and establishing a fresh benchmark for the sports wagering sector. Envision a betting platform that anticipates your desires before you even initiate a search. That is the potency of Opti-X. It functions as a personalized guide within the platform, guaranteeing that each player, even casual browsers, encounters content and product recommendations specifically curated for them.
This signifies that whether someone is utilizing a desktop computer or a mobile apparatus, they will have a fluid experience, uncovering the most sought-after products available with the assistance of AI-driven exploration. This alliance is a transformative force, providing Altenar and its operator partners with a significant advantage within the market.
A premier provider of all-encompassing sports wagering solutions for leading global brands, Altenar, is creating a stir in the Latin American market. Renowned for its robust, safe, and highly adaptable platform, Altenar prioritizes delivering an exceptional betting experience.
“This alliance is a revolutionary step,” states Charlie Williams, Commercial Head at Altenar. By incorporating Opti-Xs’ AI-driven suggestion engine, providers can present customized material and product proposals to each user at the optimal time. This focused strategy is essential for enhancing engagement and contentment.
“It’s the route to more robust player connections, improved retention, and ultimately, increased revenue,” Williams concludes.
Dan de Souza, Global Alliances Director at Optimove, shares this perspective. “This joint effort is a significant achievement for Opti-X and its influence on the online gaming sector. Our expansion within Latin America aligns seamlessly with Altenar’s own, making this a harmonious partnership. Merging our technology with Altenar’s extensive industry knowledge enables us to provide innovative solutions that will propel growth for iGaming providers.”
In a time when users have increasingly limited attention spans, de Souza stresses the necessity for providers to captivate players from the outset. “Pertinent, individualized recommendations, assistance, and products are vital for extending player lifetime value and motivating them to return.”