A prominent gaming company, Aristocrat, has secured a significant sponsorship agreement, becoming the designated slot machine associate for the Formula 1 Heineken Silver Las Vegas Grand Prix. This enduring pact represents a notable achievement, establishing Aristocrat as the sole slot machine supplier for the inaugural F1 competition in Sin City since the Caesars Palace Grand Prix in 1982.
The eagerly awaited event is slated to occur from November 16th to 18th, 2023, on a specially designed street course traversing the renowned Las Vegas Strip. The Chief Marketing Officer of Aristocrat, Mark Wadley, conveyed his enthusiasm regarding the alliance, emphasizing Las Vegas’s standing for exceptional amusement, hospitality, and naturally, slot machines. He stressed that this collaboration flawlessly corresponds with their objective of delivering an unforgettable encounter to F1 enthusiasts, enhancing the on-track excitement with their diverse array of captivating slot games.
This collaboration is the most recent in a succession of calculated partnerships between Aristocrat and the realm of athletics. In 2021, the gaming powerhouse secured a licensing arrangement with the NFL to create NFL-themed slot machines for retail venues, with a projected debut in the autumn of 2023. Moreover, Aristocrat has reinforced its connections with the Las Vegas Raiders through collaborations encompassing the team’s cheerleading group and Allegiant Stadium.
Emily Prazer, the head of marketing for the Formula 1 Heineken Silver Las Vegas Grand Prix, stated that collaborating with regional businesses is vital to effectively introducing Formula 1 races to new locations. She stressed that the essential factor is to identify collaborators who echo their dedication to enhancing the consumer journey via creativity and technological advancements, and who also have a comprehensive grasp of the distinctive Las Vegas demographic.
Prazer continued, “Aristocrat firmly aligns with our principles and aspirations for the 2023 event, and we are delighted to commence this alliance, which we are confident will be a prosperous pairing.”