Betsson is making significant strides within the European gaming sector! They recently purchased BetFirst, a Belgian wagering firm, for €120 million. This acquisition provides Betsson with a solid presence in the Belgian market, renowned for its fervent sports enthusiasts.
Furthermore, Betsson has established a partnership with the well-known French casino enterprise, Partouche. This joint effort will witness the unveiling of a captivating online casino platform in Belgium later this year, capitalizing on Partouche’s vast expertise and esteemed standing within the sector.
Pontus Lindwall, Betsson’s Chief Executive Officer, is evidently enthusiastic about these advancements. He perceives them as pivotal to the company’s expansion plan, particularly within regulated marketplaces. This calculated broadening is projected to elevate Betsson’s income and financial gains in the foreseeable future.
Betsson has engaged the financial powerhouse Lazard to shepherd them through the purchase proceedings. Legal expertise is being furnished by Gernandt & Danielsson, assuming the primary role, bolstered by supplementary assistance from the Belgian firm Van Bael & Bellis and Edson Legal.