Bet365, a prominent UK wagering company, has opted to discontinue its telephone betting service. The company stated that insufficient customer utilization warranted its closure. Reportedly, it represented a minuscule portion of their business compared to their digital platform, and employees have been reassigned to different departments. Customers who remain unaware of the change are being guided towards the online platform.
This development is unsurprising, as telephone wagering has been dwindling for some time. Even for businesses that continue to offer it, such as GVC Holdings, it constitutes a negligible fraction of their revenue. We’re discussing a few million compared to hundreds of millions generated through their internet operations.
Bet365 is particularly well-positioned to implement this change due to their already thriving online presence. They boast the largest user base in the UK, attracting millions of monthly visits, and even dominate other markets like Brazil. Therefore, it’s safe to assume they are not overly concerned about a few missed phone calls.