## Cryptocurrency Integration in Online Gaming – Crypto Gaming – iGB
Tom Waterhouse, a Partner at WaterhouseVC, revisits the topic of cryptocurrency gambling and whether it can be the foundation of the next generation of sports betting platforms.
**Home > Crypto Gaming > Cryptocurrency Integration in Online Gaming**
**Cryptocurrency Integration in Online Gaming**
In May, we examined the immense potential of cryptocurrency gambling, with its total gaming revenue (TGR) increasing by 36.6% annually.
The user experience of online cryptocurrency operators is comparable to online fiat currency operators. Companies like Stake.com and Sportsbet.io have already generated significant revenue.
White label platform solutions targeting cryptocurrency gambling operators can take advantage of the overall growth of cryptocurrency gambling. This means they are not impacted by the operational and regulatory risks of a single cryptocurrency gambling business.
**Existing Betting Platforms**
Many fiat currency operators rely on white label sports betting and iGaming platform solutions such as Kambi, OpenBet, and SBTech.
However, our research indicates that many existing platforms are not designed to address all core internal needs, such as marketing, trading, operations, customer service, and compliance.
Some lack adaptability, and modifications often require additional costly development. Customer profiling and risk configuration mean high-profit players have a negative experience, while losses on low-value customers are even greater.
Several online services are unable to satisfy customer demands or deliver a unique customer experience.
All of the previously mentioned existing services were established a dozen years ago. Some services still depend on outdated technology. Technical debt accumulates with time and poses a significant obstacle for services and technology firms in general.
Digital currency: The Future of Wagering Platforms?
There is a significant opportunity to develop a new generation of wagering platforms that combine racing, athletics, and gaming with digital currency and conventional currency payment capabilities. Essential core platform features are summarized below:
We recognize an emerging opportunity to invest in next-generation wagering platforms. These platforms utilize new technologies and incorporate modern third-party integrations. Such platforms integrate digital currency at the technical level, rather than as an afterthought.
Considering the ongoing growth of global digital currency gambling and all online gambling in the United States, we are very enthusiastic about the potential opportunity. A key component of our strategy will be identifying management teams who possess extensive experience in successfully building and operating services in competitive markets.
Since its establishment in August 2019, Waterhouse VC has generated a total return of 2,057% as of April 30, 2022, assuming all distributions have been reinvested.
Sign up for the iGaming Newsletter