Dutch national lottery, Dutch Lottery, has chosen speed skater and four-time Olympic champion Sven Kramer as its newest brand representative.
The agreement confirms Dutch Lottery’s position as a partner in Dutch speed skating and one of the primary sponsors of the Royal Dutch Skating Association (KNSB).
Kramer will act as a representative, taking part in events and brand promotions to advance Dutch Lottery’s vision of supporting Dutch sports and society.
He joins other sports representatives, including Olympic and Paralympic athletes from various disciplines.
The operator stated it was very proud of the partnership. Arno de Jong, Chief Marketing Officer of Dutch Lottery, stated: “Sven is a true leader in the long history of long track speed skating.
“As a partner of TeamNL, we have been involved in the Olympics for many years and have greatly benefited from his accomplishments. He is a great athlete with an unmatched winning attitude, which we as a betting company greatly appreciate.”
Kramer has experience working with operators through previous partnerships.
During my time collaborating with Lotto, one of the Dutch Lottery’s seven gaming brands, while they were supporting the skating team, I had the opportunity to work closely with them,” Kramer shared. “I observed firsthand the Dutch Lottery’s dedication and passion for the sport. I am thrilled to partner with them once again.”
The Dutch Lottery also established sponsorship agreements with four teams in the Eredivisie, the premier women’s soccer league in the Netherlands, last year.
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