The sports betting data branch of the media giant IMG, IMG Arena, has signed an agreement with Turkish operator Misli.com to provide live streaming services.
Misli customers can now watch live sporting events after placing wagers. IMG Arena’s content collection features soccer, basketball, and table tennis.
Misli, which is authorized by the Turkish Sports Toto Organization, is one of the few regulated online sports betting operators in Turkey. They offer national lottery betting along with a range of markets on domestic and international sports.
“Incorporating IMG Arena’s live streaming services will contribute to elevating our online sports betting product,” stated Burak Simsek, CEO of Misli. “IMG Arena possesses a top-tier collection of sports rights, and its offerings have demonstrated their ability to boost customer acquisition and retention.”
Andrew Corser, Commercial Director of IMG Arena, added: “We are delighted to collaborate with Misli.com, a prominent and long-established licensed sports betting operator in Turkey.
“The accord enables Turkish bettors to enhance their wagering experience in a secure and efficient manner by expanding access to captivating official content and observing more live sports they are wagering on.”
IMG Arena has recently expanded its portfolio of sporting events. They have secured agreements with the International Table Tennis Federation and the Brazilian National Basketball League.
Subscribe to the iGaming news newsletter!