Olibet, a branch of Olympic Entertainment Group, has joined forces with Spanish La Liga soccer team Real Betis in a regional alliance.
This agreement makes Olibet the official partner of Real Betis in the Baltic area, and they will work together on various marketing projects.
Olibet stated that its patrons will also have the chance to engage with the club through live broadcasts, local gatherings, social media, and wagering experiences.
This deal follows Olibet’s recent establishment of several other sports partnerships, including Italian Serie A soccer club Fiorentina and the National Basketball Association and National Hockey League in North America.
“Joining forces with Olibet, a leading sports betting brand in the region, provides a larger digital platform for supporters and players, and makes professional football a thrilling sporting event,” remarked Ramon Alarcon, general manager of Real Betis.
Real Betis finished in fifth place during the 2021-22 La Liga season and also triumphed in the Copa del Rey domestic knockout tournament.